In 2020, Patek Philippe completed the construction of its new production building in Plan-Les-Ouates, Geneva.  The commemorative Calatrava Ref. 6007 was launched to mark the momentous event.

Celebrity endorsement can play a huge role in a brand’s advertising and marketing campaigns. Audemars Piguet sought the very best when partnering with Lionel Messi and Serena Williams.

Yohan Blake is renowned as a world-class sprinter and Olympic champion. His prodigious work rate is also apparent in his tireless work though his YB Afraid Foundation.

Rolex are avid supporters and sponsors of golf. This includes The Rolex Series, a collection of premium tournaments that form part of the European Tour.

A Patek Philippe is expensive but, you’re buying into a rich heritage of Genevan watchmaking skills and knowledge.