Audemars Piguet looks far and wide for inspiration for their timepieces, including the world of movies. Their new partnership this year, with Marvel Entertainment, promises endless tributesto the inspirational Super Heroes.
The new creations will be based on the Swiss brand’s historical watches, such as the Royal Oak, designed by Gérald Genta. This collaboration originates from a long-standing friendship between actor Don Cheadle, aka the War Machine, and Audemars Piguet CEO, François-Henry Bennahmias. It started following a conversation in 2017 and is a dream come true for the latter to enter the Marvel universe.
Speaking about this long-standing interest, Don Cheadle said: “No time like the present. Let’s give them a call and put your dream into motion. As an Avenger and a long-time friend, it was a no brainer.”
The actor’s character, War Machine/Captain James Rhodes, has appeared in Iron Man 2 and 3, Captain America: Civil War, Captain Marvel and the Avengers trilogy. There are no details yet about the new collection but, with so many Marvel characters to choose from, Audemars Piguet can certainly get creative.
They have a long history of innovating and experimenting when it comes to watchmaking. This partnership with the Marvel franchise promises to be some adventure!
Check out some amazing Audemars Piguet watches, including iconic Royal Oaks:
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