Richard Mille’s passion for motor racing is well renowned. As the 2021 Formula 1 season begins, so does a new partnership for the Swiss watchmaker. One of the world’s most iconic brands, Ferrari, will collaborate with them on what should be an exciting collection of themed watches.
Enzo Ferrari founded the company in 1947, with their cars becoming legendary, both on and off the racing track. They have produced a number of classic and super cars that are highly prized and sought after. This is a company that combines traditional know-how with cutting-edge technology. Just like Richard Mille!
This perpetual search for excellence is a shared passion for both brands in their respective fields. It’s a multi-year partnership that promises innovation. They both demonstrated a strong desire for researching, developing and using state of the art technology and materials in their products.
The partnership extends from the pinnacle of motor racing in Formula 1 through WEC endurance programs, Competizioni GT, Ferrari Challenge, Ferrari Driver Academy to the fast-developing Esports category.
Richard Mille are also supporting Ferrari’s Driver Academy, a breeding ground for up-and-coming talent and the Ferrari Challenge series. This single-model motorsport championship brings together thousands of drivers competing across the globe.
Speaking about the new collaboration, Richard Mille said:
“Everyone knows Ferrari is an iconic brand with an incredible history, and a true following from the legendary ‘tifosi’ right through to multiple collectors of classic cars. We see this as a true partnership with multiple developments at its heart of our watches with Ferrari’s designers and engineers. The whole team is thrilled about the collaboration with Ferrari and committed to creating a strong and passionate partnership.’’
Through the years, Ferraris have cleverly used progressive technology to produce stunning, true works of art. The Swiss watchmakers share these attributes when creating their watches - symbols of modernity, performance and technical prowess achievements.
This new partnership is promising close collaboration on the development of a specific range of watches. Both are not short of inspiration and will aim to create and produce stunning timepieces combining technicity and aesthetics of the highest order.
Mattia Binotto, Managing Director and Team Principal Scuderia Ferrari, added:
“I am very pleased about this new multi-year partnership. Ferrari and Richard Mille share many common values, from technology to use of similar materials, as well as the passion we put into coming up with and designing our products. Both brands bear the name of their founder and represent their dreams and visions. The partnership will have a wide reach and I am particularly pleased that it also extends to the Ferrari Driver Academy. Richard Mille is a great racing fan and shares our commitment to bringing along talented youngsters and to attract young people to motorsport.”
It’s exciting times for Richard Mille, who already sponsors the McLaren Racing team. They’re becoming ever-more immersed in the world of motor racing.
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