Rolex is a longtime supporter of tennis’s Grand Slam tournaments, the Australian Open, Roland-Garros, Wimbledon and the US Open. The relationship with the sport, plus some of its biggest stars, began in 1978 when the luxury watchmaker became the Official Timekeeper of Wimbledon. 


It took on a similar role at the 2018 US Open, with Rolex timepieces and clocks visible throughout the grounds of the USTA Billie Jean King National Tennis Center for this year’s tournament. This also includes the signature clock affixed to the outer façade of the Arthur Ashe Stadium.

Rolex’s contribution to excellence in tennis is based on a rich heritage of championing performance while respecting the sport’s finest traditions. Values that are synonymous with both the Swiss watchmaker and the sport, as is the fact both their origins date back to the 1800s. The US Open is among the oldest tennis tournaments in the world, starting in 1881.

The fourth and final event of the Grand Slam® season, its unique atmosphere and energy are intrinsic to the host city, New York. Rolex’s commercial for this year’s event reflected this, suggesting: In the ‘city that never sleeps’, the atmosphere can galvanize any player, urging them to tap into unknown energy reserves.


Evidently, there are many tennis players who are Rolex ambassadors and wear the brand’s watches during matches. The Rolex Datejust, the first self-winding waterproof chronometer wristwatch to display the date in a window at 3 o’clock, is associated with tennis. 

The brand compares the model to the champions of the US Open, spanning several eras while retaining the traditional qualities that make it one of the world’s most recognisable watches. However, at this years’ event, it was the Rolex Daytona that seemed to be the more popular choice among the brand’s testimonees.

Swiss player, Belinda Bencic, sported the model, going out in the quarter-final to Britain’s, and eventual winner, Emma Raducanu. Rolex testimonees, German Alexander Zverev and Greek Stefanos Tsitsipas, also wore Daytonas. Russian Daniil Medvedev won the men’s tournament.

Rolex is clearly a key partner and supporter of tennis, sponsoring many other events including the Davis Cup and the ATP Cup. It’s an association in pursuit of excellence that is sure to continue for a long time yet.


We have a fine selection of Rolex Daytonas currently in stock, plus many other fine models. Click on a link below for some hot watches:

- Rolex Steel Ceramic Daytona 

- Rolex Platinum Daytona 

- Rolex Platinum Daytona Baguette